In February 2011 my whole life changed. Before that, I was a struggling online entrepreneur, trying every kind of marketing that was taught, and emulating what I saw the most successful people doing. The problem is, it never quite worked out the way they made it sound, or the way I knew it was working out for a select few others.

The bigger problem was that deep inside, using these marketing tactics felt really bad to me. At times, I felt sick to my stomach; at other times, I felt anxious.

Something was off, and there was a constant dissonance inside me as I pressed Send on an email or wrote words on a web page that were supposed to cause people to buy from me.

Often, I would create a super good program or offering, only to have my ideal clients sit there, unwilling to purchase from me. Other times, when I was able to fill my program, I wasn’t attracting the right people, and I felt unfulfilled and drained.

What happened one night that February was what I can only describe as an epiphany. It was an awareness of why I and everyone like me was struggling, and why other people were highly successful. I stayed up all night writing down what I was discovering, and mapped it out in a kind of matrix that I now call the Alignment Grid™. You can take a look here:

The Grid, as we affectionately call it, was the missing piece that every big-hearted person I knew desperately needed. In fact, the moment I shared this with people something interesting happened: many of them, upon learning of the Grid, began crying.

Tears of relief poured out of them as they had a profound realization: Oh my God, there is nothing wrong with me, and it’s not my fault. I get to be myself.

Since then The Grid has had a fun ride: it’s helped thousands of entrepreneurs set off on a new course. It’s provided a foundation for choices, not only in the right marketing but in which business model is right for them.

In 2013, it even went viral. What fun I had watching thousands of people opt in to my email list for a chance to get a free kit that would change their lives forever.

When that happened, I realized I couldn’t remain in a business model where I primarily served clients myself. In order to serve the vast numbers of people who needed and wanted this information, I would need to train people in how I do what I do.

I decided to license my work via a certification program. For over a year, people had been reaching out asking if they could purchase a license – honest, ethical people who wanted to be in integrity and who readily saw the enormous return on investment purchasing a license for The Grid would mean for them.

So, in May of 2014, I launched the Certified Ambassadors™ program.

For some people, offering licenses without training is appropriate, and they do a mass marketing of these licenses. But that wasn’t the right solution for this. I wanted to make sure all of the people licensed in the Grid were trained and I could feel confident they would be able to help their clients accurately find their square(s). One recent licensee described this training as “like an MBA course.” Why? Because of the profound understanding about marketing strategy you will have after completing the program.

When offering this program, I decided to commit to four things:

• Each ambassador will fully understand all twelve squares, not just the ones they think they will work with as clients.
  
• They can integrate The Grid into their business by re-branding it.
  
• Each ambassador will be able to use the Grid as a client magnet, if they wish.
  
• Trainees will have personal help through every curriculum module — no being thrown to the wolves in a self-study program.
  

With that in mind, I would like to ask you:

* Would you like to be able to use The Alignment Grid in your marketing to effortlessly attract new clients and build your audience, giving online or offline talks, or in other ways?

* Would you like to be even better at what you do than you already are, where your clients sing your praises far and wide? This is an amazing tool to have in your coaching or strategy toolbox.

* Are you already informally using The Grid with your clients? (Oops, you may not have realized it, but this isn’t okay. I invite you to be in integrity and legally aligned. Let’s give you a fresh start, no questions asked. And trust me when I say, there is a whole lot about it you don’t know if you haven’t been trained.)

My ideal Certified Ambassador is someone who:

• I would trust with my business and feel excited about referring my business to.
  
• Has high ethics and the desire to operate in integrity.
  
• Is already established and successful in their niche, and wants to use the Grid to improve the results their clients can get, attract more potential buyers or expand the impact of their own content.
  
• Serves entrepreneurs, artists or coaches and believes in entrepreneurship as a way of creating freedom.
  
• Is a Truth Guide: you love empowering people and guiding them to make the right choices, or
  
• Is a Contributor: you provide a business skill, talent or service to your clients and want to be the best at what you do.
  
• Absolutely loves the Alignment Grid and the way it changed your life.
  

How does that feel so far? Would you like to explore this powerful tool and see how it might benefit you and your business?

Your first step is to give me a little information about yourself below (scroll down a bit). That’s all there is to it.

From there, we’ll have a conversation. No selling or pushing (that’s not my style). Just a conversation to see if you and I are a good fit and whether this would be a sound financial investment for you.

If it looks like you moving forward would be right for both of us, I’ll then provide you with the details on what it will take for you to become one of my Certified Ambassadors.

Warmly,